Lights, Camera, RENDER!
Virtual photography, also known as photo-realistic 3D rendering helped Ryders Eyewear streamline their process. Many consumer product companies already use 3D CAD for manufacturing purposes. Using this existing 3D CAD geometry, we were able to create a virtual photo booth and render the entire 2015 product styles and colours for catalogue and web site assets. What was originally a challenge to photograph has been greatly simplified – with greater consistency and attention to detail.
The final images were supplied in print resolution and in multiple angles to create an interactive user experience on the Ryders Eyewear website.