Animation,Consumer for Rocky Mountain Bicycles

Bike Suspension Product Animation

Rocky Mountain Bikes had a big idea they wanted to tell in a short story.

Rocky Mountain’s Ride-9 System is a very clever design in which one can tune their suspension characteristics with one Allen Key. To illustrate this, we animated the process to show highlight the simplicity. The 3D animation was cut into live video and narrative of their professional team riders commenting on which setting they preferred the most. Check out the finished piece here: