Server Animation Case Study: General Micro Systems King Cobra
General Micro Systems makes rugged and reliable computers that fit in a fraction of the space most servers do. 3deeit was tasked with creating an animated product tour of their new King Cobra server. Large datasets of CAD were brought in to show every detail of each module in the machine. The final video was used for the product launch. Hi resolution still renders were used downstream for web site assets, product literature, and trade show booth graphics.
3deeit’s Product Animation Offers a Unique Tour of the GMS King Cobra Server
The Challenge: Using Animation to Demonstrate a New Product With On-the-Fly Changes
In January 2017, General Micro Systems, a technologically independent supplier of computer engines, approached 3deeit with the task of creating an animated product tour of their new King Cobra server.
Touted as ‘the world’s most advanced Battlefield server’, the King Cobra required an animation that would show every aspect of each module in the machine.
The Solution: A Simple But Detailed Hi-Resolution Product Animation
The project itself was not overly complicated, but working with a new product that required some changes on the go due to the design still being underway even as the animation process started had the potential to cause a few hiccups.
However, using CAD, it proved quite simple to replace specific components as we went, without overhauling the project entirely. Large datasets of CAD were brought in to ensure that each and every detail of each and every module within the machine was demonstrated.
And it was: from there, we ended up with a quality product animation that clearly broke down the benefits of the King Cobra.
The Results: A Quality Trade Show Animation, Impressive Marketing Materials & A New Project
The end result was used at by GMS at a major trade show, and we’re pleased to say that it turned a lot of heads. High resolution still renders from the animation were also used down the road for website assets, product literature, and trade show booth graphics.
General Micro Systems was so thrilled with the final result that, one year later, we found ourselves working on another new product animation for the same trade show.