Animation,Industrial for Macro Technology Inc.

Blown Film Line Animation

A picture is worth a thousand words. Animations speak volumes.

Macro Engineering is a global leader in the plastic film and sheet industry. For their NPE trade show display, animations were prepared for a new 9-Layer Blown Film Die and both CPP and Biax extrusion lines. The latter two were fully blown production lines with flyby animations illustrating each phase of the extrusion process. This 3D marketing animation was a success for Macro at their tradeshow.


3deeit took each assembly from Autodesk Inventor and used it in the animations. Thousands of individual components were in the original 3D model. The flyby animation highlighted the key areas involved in the film production process. One animation included a dynamic cutaway view, where an entire assembly was sliced in half to see the internal details.

As a marketer of industrial production machinery I’m very familiar with the challenges encountered when trying to describe and differentiate value of complex and large mechanical systems without the use of a visual aid. 3deeit has provided us with cost-effective tools on several occasions to help us market our products effectively.

- Andrew Erskine, Macro Technology


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